I tweeted about this and two interesting questions surfaced:
Will links from noindex pages (declared in x-robots) be used for discovery?
I assume that if I did that in the headers you wouldn’t waste your time on the HTML?
— Tim Bridges (@BrowserBugs) April 20, 2020
Will links from noindex pages (declared on-page) be used for discovery?
Clarifying question: the docs say the page won’t be rendered; however, that doesn’t inherently mean the HTML wouldn’t be downloaded and parsed, right? Just that it won’t be indexed and the JS won’t be executed. So, content and links in source should still be seen & followed?
— Kyle Faber (@regal_kyle) April 20, 2020
To test this
This page is marked as noindex using x-robots and it links to another flat (non-WP) html page. This is its only link.
This page is marked as noindex on-page and it links to another flat (non-WP) html page. This is its only link.
What we are waiting to see
If one or both of the two destination pages are indexed (that are linked to separately from the above noindexed pages) then there is a good case that Google will, at least initially, use links on noindex pages for discovery.
Is this a perfect SEO test?
No, that’s now how we do things around here. Although, I did code the 4 test pages by hand like it was 1997 to make sure they weren’t automatically referenced by WordPress anywhere.