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It’s forensic
When the ‘expert’ #SEO recommends the 14-page website needs an “in-depth technical SEO audit”. pic.twitter.com/jNhVc5ENBv
— Mark Williams-Cook = 🅼🅰🆁🅺 🅲🅾🅾🅺 (@thetafferboy) September 21, 2020
Title tags aren’t hard
MRW an #SEO is insisting there is a ‘correct’ length for a title tag. pic.twitter.com/yNZNUsexZ6
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) May 20, 2020
Marketing in a nutshell?
Been there? #SEO pic.twitter.com/xhLtkwqcbn
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) April 8, 2020
This is how a canonical works
When you watch an #SEO canonicalise the entire paginated page set to page 1 pic.twitter.com/d8luGvonmd
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) January 16, 2020
Sub-domains vs sub-folders
Subfolders vs Subdomains#seo #seochat #semrushchat pic.twitter.com/VDMrXFXwLd
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) June 13, 2019
Just like all the other trees
Business owner: “Our website is fine, it’s no different to any of our competitors”
SEO: *engage SEO technical debt vision*
cc @JohnMu pic.twitter.com/7EDrMA2yED
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) October 21, 2019
Disavow all those non-English links!
This is how I feel everytime I see some #SEO recommending generic and gratuitous use of the disavow links tool.
cc @RicRodriguez_UK pic.twitter.com/SJrJIYzoiT
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) May 8, 2019
Just one more change request…
When the #SEO team makes “just one more final” change request to the #webdev team 😄 pic.twitter.com/k6ChDyBkDj
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) September 15, 2019
SEO is easy!
When you make the SEO look easy so you give it to someone else to try.#seo #seochat pic.twitter.com/5oLH71B2rN
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) August 19, 2019
SEO Twitter generation
Welcome to #SEO Twitter pic.twitter.com/A3H7uQUBSi
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) September 6, 2019
Absolutely no technical debt
When a new client tells you their site is “in good shape” and they are wanting to change agency because current devs are slow and lazy.#seo #webdev #seochat #semrushchat #ecomchat pic.twitter.com/fImWEHtJYJ
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) June 2, 2019
We totally did it for security
In this video:
Google enticing all website owners to care about https because they made it a ranking factor. #seo pic.twitter.com/AUNmy51BQE— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) April 18, 2019
We’ll add the SEO on at the end!
When a development agency says they don’t need any SEO migration advice because “they can do the redirects” #seo #semrushchat #seochat pic.twitter.com/s0gf5vocL4
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) April 16, 2019
I don’t know, what does SSR stand for?
In this video: When you’re “optimising” your website but have no idea that it doesn’t work without Javascript, so Googlebot is seeing something completely different.#seo #semrushchat #seochat #wix pic.twitter.com/6V0Zw8WIkF
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) April 16, 2019
I need to make changes to keep my job
TFW you’re an ASOS SEO consultant and you f around with a site that’s doing just fine in SERPs.#seo #brightonseo pic.twitter.com/qswzHHRi1v
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) April 11, 2019
Are links still a thing?
Most important factors to rank well in Google:
20. It
19. Doesn’t
18. Really
17. Work
16. Like
15. That
14. Anymore
13. The
12. Factors
11. Interact
10. And
9. Are
8. Dependent
7. On
6. The
5. Context
4. Of
3. The
2. Search
1. Links.#SEO— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) July 1, 2018
This seems like a simple a cut and shut audit job!
When you do a technical #SEO audit but somehow become embedded in the dev team’s implementation.#semrushchat #seochat pic.twitter.com/ngj3DphXkG
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) March 29, 2019
No crawling, no problem!
When the development team deploys blanket robots.txt instead of canonicals. #SEO pic.twitter.com/xc0aZ5OkN0
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) March 8, 2019
Keywords. Meta, keywords.
When you see someone entering meta keywords into their CMS thinking they’re helping #SEO pic.twitter.com/OpywlNiA9U
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) March 5, 2019
The htaccess is slow to trust
That first time doing regex and testing your redirect rules #SEO pic.twitter.com/GXgUBOnw13
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) March 5, 2019
That’ll be £500, please
When someone with no #SEO experience interprets results from an automated SEO audit report pic.twitter.com/p9YUsORnYQ
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) February 28, 2019
The quote from the other agency must have been a lot higher
When a client comes back with a signed contract months after you thought your pitch was dead. #SEO
cc @LordOfTheSERPs pic.twitter.com/PrpHUsfYrX
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) February 21, 2019
But we all know 302s work the same as 301s now, right?
When you’re watching the developer do the site migration and they decide to use 302s on all the https redirects right at go live.#seo #webdev pic.twitter.com/ZXTXku3wEG
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) December 3, 2018
People are still talking about EAT?
TFW you’re trying to convince people E-A-T isn’t something to get that excited about. #SEO pic.twitter.com/jIBdjstxte
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) November 20, 2018
It’s a foolproof plan
When your competitor is brazenly buying links, then they get slapped with a penalty #seo #blackhatseo pic.twitter.com/1WFqsbUkeh
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) October 1, 2018
Are links even important still?
When you bring “keyword density” to the link building party #SEO pic.twitter.com/ovI6Rf2nYD
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) September 25, 2018
Can’t find much E-A-T here
MRW I’m trying to clean up toxic links after a negative SEO attack.#SEO #seochat pic.twitter.com/stAu7yZrKm
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) September 11, 2018
Clicks and sessions are the same thing, right?
“What attribution model are you using?”
*scratches beneath surface*:#googelanalytics #ga #ppcchat #seo pic.twitter.com/sAsDpwtzyN
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) August 14, 2018
Just trying to do my job, man
When your carefully crafted #SEO link reclamation email goes to @rustybrick and he tweets it. pic.twitter.com/gyDG7wopFU
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) August 13, 2018
It’s called “outreach” now
TFW you’ve been building links for so many years, you finally look up from your monitor and everyone is talking about content or something.#seo #SEOTalk #ppcchat #SEMrushchat pic.twitter.com/cFamQVfpic
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) July 30, 2018
I did a course, it’s on my LinkedIn
“Our marketing manager did an SEO course and he showed us how to do it. So yeah, we can do SEO now”#SEO #digitalmarketing #ecomchat pic.twitter.com/JHUjdixw0q
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) July 21, 2018
This was the meme of June 2018, apparently
Is your child secretly an #SEO? 👇
ICYMI = I Caught Yoast Massively Indexing
WTF = Webmaster Tools Fucked
IRL = Indexation of Reciprocal Links
PGP = Pushing Guest Post
BTW = Backlinking To Website
FYI = Freelanced Your Infographic— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) June 26, 2018
I’m an SEO copywriter!
MRW I review content someone ‘made for SEO’ and have to give feedback: https://t.co/9ascFmCXxb #SEO
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) June 13, 2018
Again, did it for security. Honest
Me with trying to deal with loads of rogue ‘Mixed content’ SSL warnings #SEO #webdev pic.twitter.com/Wf3n18hbAA
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) May 11, 2018
Saved.
When #SEO feels do 180:
“Unfortunately we already have all the assets and data we need or this article”
“..but the site you provided is really interesting, so we’ll definitely include it in the article anyway” pic.twitter.com/YUQJtDzPJa
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) April 5, 2018
To cc or not to bcc
When your mass #SEO link ‘outreach’ goes wrong. pic.twitter.com/lSB8Hx70MZ
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) April 4, 2018
If the clicks are this expensive, the traffic must be good
When you’re paying >£25 per click on a new #Adwords account and waiting for that first conversion #PPC #ppcchat pic.twitter.com/Cn9gkhx60F
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) October 6, 2016
Totally white hat.
TFW your site gets flagged in Search Console but you don’t end up with a penalty #SEO pic.twitter.com/IiEHKit2QT
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) February 26, 2018
I’ll let them know, right after lunch
When you see your competitor’s #PPC ads are going to 404s pic.twitter.com/QdwEpV62ew
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) January 20, 2017
Age isn’t a thing, right?
Client: “Despite our domain being new, how hard to you envisage it to be to get those rankings?” #SEO
Me: pic.twitter.com/eFzFM7bS9f
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) February 21, 2018
That is a really helpful rich snippet
Really good insider footage from the designer of the Google rich snippets algo #SEO pic.twitter.com/MCYiUmWAob
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) April 26, 2017
Cleaner than when I started
That feeling when you finish a backlink audit for a site with a penalty. #SEO pic.twitter.com/pPpfc5vSC9
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) November 3, 2017
PPC is actually very straight forward
If you’re new to Adwords and think you’ll be able to run your own account competitively, this is basically what’s about to happen to you. #ppcchat #adwords #ppc pic.twitter.com/Uvmbc0U9CL
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) June 2, 2018
This link looks dangerous
When you don’t believe links are important to #SEO anymore so you disavow them. pic.twitter.com/8KDpd0itb7
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) July 27, 2017
Competitor links taste the best
Getting new links by replacing competitor links #seo pic.twitter.com/ekTboGchbS
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) March 20, 2017
Don’t tell the journo you want the link
When they’re offering content but they really want the link #SEO pic.twitter.com/M8T8fl8v5k
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) March 12, 2017
Guaranteed
#SEO “Guaranteed rankings” pic.twitter.com/n8N7Vx2Ox0
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) November 2, 2016
These ones sound legit
Going through your LinkedIn connection requests after you’ve mentioned you need help with an #SEO project pic.twitter.com/E3xhl18Htp
— 🅼🅰🆁🅺 🅲🅾🅾🅺 = Mark Williams-Cook (@thetafferboy) September 17, 2019