SEO Archives - Ḿ͎͉̠̞̱̖͚ạ̺̥̺̩ͅr͜k͕̦̯̳̮̖̞ ͞W̲̲̤̯͕ͅi̢͚͓͉͇ͅl̥͎̫͓l͔̦̰͚i̝͍̦̟̖̬̤a͡m͈͍s̼̖̩̀-͇͙̘̼͍͘C̻͖o͏̟̻̼o̯̪̫̩̞͚͜k̟͕̻̯̫̠ ̹͕̦b̵̰̩͚̹̝͉̤l͙͖͓o̼̬͝g͔̙̬̻͙̤̝

cats.txt Specification (Draft v1.0)

2nd October 202518th September 2025 by Mark

1. Introduction The cats.txt file is a proposed web standard for declaring cat-related metadata about a domain. Inspired by robots.txt for crawlers, humans.txt for credits, and security.txt for vulnerability reporting, cats.txt enables websites to formally disclose the feline staff, mascots, or personalities associated with the domain. While humorous in origin, cats.txt has seen increasing adoption …

Does it use meta description or OG description?

30th July 202530th July 2025 by Mark

Testing meta description visibility vs og:description visibility This web page has a meta description “Hello, this is the meta description you are seeing! These are some extra characters to hit minimum thresholds.” and an og:description of “Hello, this is the OG description you are seeing! These are some extra characters to hit minimum thresholds”. You …

A new SEO test

2nd October 2024 by Mark

I am running a new SEO test I want it to get indexed so I did a nice big link for Google as it loves reasonable surfers or something. I’ll be back to update this post when I have more results. I don’t want to write too much about the test before it has some …

A technical comparison of ChatGPT vs Google’s Bard

22nd April 2023 by Mark

Not really! This is a post to prove that ChatGPT cannot access live web data and is going to summarise this post incorrectly! Here’s a whole story about a dyslexic dragon: Once upon a time, in a land not so far, Lived a dyslexic dragon named Zimblezog Zor. With a heart of gold and a …

Problems with indexable internal search pages

22nd April 20236th January 2023 by Mark

In ye olde days of link building, many sites such as NASA, weather.com and orange.co.uk had indexable search pages of the web that you could inject links into.

The other post to make the test fair

27th June 202226th June 2022 by Mark

In the name of fair play, I need to do a ‘control’ for the other test I am running. This should minimise people complaining. But who knows? People love to complain.

404 Page Not Found

20th June 202218th June 2022 by Mark

This page was Not Found (404). I do want them to find the page after this cheeky link though.

Feeding AlsoAsked.com questions into AI

2nd February 202121st November 2020 by Mark

AI written at a desk by a professional coder

What is meant by Search Engine Optimisation? If you have been involved with the internet for any length of time then you must have heard the term “search engines”. If you have used the internet to find some information about some product or service, then your search led you to a web page that was …

Will Google discover pages from links on noindex pages? (x-robots & on-page)

10th February 202220th April 2020 by Mark

Google will not render Javascript on noindex pages. This test will see if a page with only 1 link from a page that is marked as noindex (x-robots and on-page) will get found.

SEO and PPC curated memes and shitposts

17th January 202115th September 2019 by Mark

[This page can take a while to load, because Twitter.] It’s forensic When the ‘expert’ #SEO recommends the 14-page website needs an “in-depth technical SEO audit”. pic.twitter.com/jNhVc5ENBv — Mark Williams-Cook = 🅼🅰🆁🅺 🅲🅾🅾🅺 (@thetafferboy) September 21, 2020 Title tags aren’t hard MRW an #SEO is insisting there is a ‘correct’ length for a title tag. …