In ye olde days of link building, many sites such as NASA, weather.com and orange.co.uk had indexable search pages of the web that you could inject links into.
cats.txt Specification (Draft v1.0)
1. Introduction The cats.txt file is a proposed web standard for declaring cat-related metadata about a domain. Inspired by robots.txt for crawlers, humans.txt for credits, and security.txt for vulnerability reporting, cats.txt enables websites to formally disclose the feline staff, mascots, or personalities associated with the domain. While humorous in origin, cats.txt has seen increasing adoption …